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Research papers

The state of the art in market segmentation in healthcare

The authors argue that the need to segment markets in the healthcare business has never been greater. In their constant struggle to find new, more powerful sales and marketing techniques, pharmaceutical marketers have seriously turned their attention...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Howard Ziment, John Tapper
February 23, 2003
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Citation

Ziment and Tapper (2003a, February 23). The state of the art in market segmentation in healthcare. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare